In their words
We stopped writing bespoke pages. Editors compose from the same blocks we build with, and the two finally cannot drift.
The field contract is the whole trick. One frontmatter block and the CMS already knows what the component wants.
It looks like our brand because the tokens are ours. Nothing was overridden to get there.
Filler so the stage behaves like a page — something to scroll, and something for a translucent bar to pass over. The component above is the subject; this is only the ground it stands on.