A plate is the picture given its own turn in the flow. The column keeps its measure, the text keeps its rhythm, and the reader stops at the picture on the way past rather than reading around it.
Nothing here is doing anything clever, which is the point: a figure that needs no arrangement should not be given one.
Filler so the stage behaves like a page — something to scroll, and something for a translucent bar to pass over. The component above is the subject; this is only the ground it stands on.